An Aldershot charity that is ‘fixing’ troubled youngsters through a mechanics project is set for stardom on national television.
The Source’s inspirational achievements will be broadcast to millions this month as part of a National Lottery advertising campaign promoting projects using its funding.
Earlier this year the charity, which works with organisations across Aldershot to support young people, launched the Bike Start scheme which received £6,400 from the Big Lottery Fund.
It teaches 16-25-year-olds to refurbish, service and maintain bicycles, promoting valuable skills and good work habits.
The bicycles are donated by the public and the project offers affordable servicing and refurbished bikes for sale, removing obstacles for those who want to exercise or take up the hobby.
A film on the life-changing scheme will be broadcast on ITV before prime-time programmes throughout August and September.
A 10-second teaser of the full advert will air on ITV2 on Wednesday (August 19) at around 21:25, in an advert break during the James Bond film Casino Royale.
The 30-second advert will be aired on ITV2 on Thursday (August 20) at around 21:30 during Hell's Kitchen.
Chief executive of The Source, Adam Stacey, said it is a once-in-a-lifetime opportunity to share their story with others across the UK.
“Our young people come from some of the most deprived communities in the country, places affected by alcohol, drugs, homelessness and violence,” he said.
“Yet with the support from the National Lottery, we can break that cycle. Bike Start is a stepping-stone into work or education for 16-25-year-olds in Rushmoor, Hart and West Surrey.
“On the surface we fix bikes but in reality, bikes are helping to fix people.
“The progress and determination of our trainees to get their lives back on track in difficult circumstances inspires us to do more every day.”
The project involves experienced and qualified bike mechanics come in to teach and mentor the young people, who are often struggling at school, in trouble with the law, facing homelessness, unemployment or family breakdown.
The ITV campaign aims to celebrate the role of National Lottery players in supporting more than 450,000 schemes across the UK. Since 1994 £33 billion has been raised for arts, education, environment, health, heritage, sport and voluntary projects.
It launched in February with a bike ride through the Blackwater Valley, quickly followed by another in March, where free bike check-ups and basic repairs were available.
This year the charity also launched its Into Work with Bike Start programme to support job seekers or people starting new employment by offering a hire bike free of charge for six weeks - each with a helmet, locks, lights and high-visibility kit.
For more information about Bike Start, visit the.