An Aldershot multi-storey car park became the unlikely setting for a fashion photography shoot by a local magazine creator.

The Wellington Centre car park was seen as the ideal 'urban' setting by 22-year-old Michael Sweeney, who started his online magazine Image 34 two years ago while a student at University for the Creative Arts in Farnham.

Singer Rachel Rose, from Farnham, features on the cover of issue nine, which was published on Monday (March 3), and she was whisked to Aldershot on February 10 to pose for a series of photographs to promote her song Problem, which will be released this summer.

Michael, 22, who works at Clinton Cards in Aldershot and is from the town, said: "I wanted to shoot at night time and there are industrial lights there so you don't get that yellow effect. I walk past it every day and felt it was ideal."

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On Rachel's shoot, he said: "The best way to describe it is very early Lily Allen, with a big gold chain and Nike trainers. Her look is very urban. She has a bit of a grungy style."

Michael has produced the cover photography for all nine editions of the magazine, and more than 60,000 people have viewed them.

He has worked with X Factor contestant Kitty Brucknell, Emmerdale's Sapphire Elia and costume designer Wendy Benstead, who has designed outfits for Lady Gaga, Jessie J and Paloma Faith. The dress she made exclusively for the magazine was eventually purchased by Pussycat Doll Kimberley Wyatt.

Image 34 cover featuring Rachel Rose
Image 34 cover featuring Rachel Rose

He said he was grateful to the management team at Clintons for their patience in allowing him to carry out photo shoots or do freelance work at short notice.

He also thanked his team that worked on the Aldershot shoot, comprising makeup artist Justine Emma, hair stylist Charlotte Shadrake, shooting assistant David Brackley and videographer Tim Stone.

Image 34 is released quarterly and can be viewed