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Colourful new look for Princes Hall

Rushmoor Borough Council is considering adding modern cladding to the exterior of Princes Hall to better match that of the Westgate leisure centre

An artist's impression of the Princes Hall with coloured cladding

This is the colourful new face of the Princes Hall that could greet visitors to Aldershot.

The modern-looking cladding has been mooted by Rushmoor Borough Council officers and would be consistent with the bright yellow and green exterior of the £65m Westgate leisure complex next door.

Discussions for the new look are at an early stage, but one step definitely going ahead to bring the theatre into the 21st century is the installation of public wifi this summer.

The discussions surrounding the purpose-built entertainment venue, which celebrated its 40th anniversary in May last year, were revealed as members of the council’s leisure and youth policy and review panel met this month.

Theatre manager David Phillips gave a presentation on the venue’s performance in 2012/13, a year in which it hosted 883 events.

Attendance was down on 2011/12, dropping by 2,000 to 19,297, and total box office takings also fell slightly, from just under £350,000 to around £325,000.

However, the latter figure is in keeping with the steady improvement since 1998/99 when the venue took £50,000.

The near-£250,000 profit made from the Peter Pan pantomime at Christmas, and the 17,728 attendance, were all-time highs for the Princes Hall and bettered last year's Beauty and the Beast performance by around £20,000 in profit and by just in excess of 200 people.

Income made from hired events was also better than ever before at nearly £160,000.

The profit target of £1,200 per show was bettered at £1,358, and the target of 50 people per film was smashed at 87.

This year, the Princes Hall will host comedy shows including Jimmy Carr and Jason Manford in April, Lee Mack in August and Dave Gorman in October.

The cladding would cost around £150,000 and the next stage of the proposal would be an approach to the company for a formal quote within the next three months. Once received, further consultation will take place.

 

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