This is the massive new conference centre which Farnborough International is set to open in 2018.
When completed, it will have 12,500sqm of exhibition space, 2,500 conference seats and 14 multiple purpose-built function rooms.
And the facility - named the Farnborough International Exhibition & Conference Centre - will become the third-largest events venue in South East England.
After officially announcing the name and design of the new venue for the first time, Farnborough International chief executive, Shaun Ormrod said: “This is a new and incredibly exciting phase in Farnborough’s long, pioneering history.
"We have already established the quality and reliability of the Farnborough Airshow experience in a permanent venue.
“Now we are ready to take it to the next level with a state-of-the-art new facility that reflects both our aviation heritage and our modernity at the same time.
"I am confident that the Farnborough International Exhibition & Conference Centre will become one of the foremost event venues not just in the UK but throughout the world.”
At the Farnborough International Airshow media day on Wednesday May 11, he also unveiled a new logo design to be used across Farnborough International’s suite of event services. This features an “airbridge” graphic inspired by Farnborough’s history of aerodynamics and the flow of air over aircraft wings.
Farnborough International venue director Michael Watton said: “This part of the country has long been crying out for a large purpose-built event space with easy access to London, Gatwick and Heathrow.
“The flexibility and scale of our existing and new event space will make Farnborough attractive to any event organiser whether it’s a membership-based conference with exhibition space or a major exhibition with a requirement for seminar or workshop space.”
He added he was very excited about the project and said straight after the 2016 airshow finishes contractors will get to work on the new centre.
Aldershot MP Sir Gerald Howarth , said: “Farnborough International is the most renowned airshow in the world.
“The people of Farnborough (the birthplace of British aviation) are proud to be associated with this event which brings benefit to the local economy, provides UK companies with an unrivalled showcase, and facilitates international trade to the worldwide aerospace and defence communities.
“Investment in the newly planned Farnborough International Exhibition and Conference Centre will further enhance the quality of the show when it next takes place in 2018.”