Shoppers in both Rushmoor and Hart can benefit from free car parking on certain days to make the most of the towns' festive offerings
Shoppers in Aldershot and Farnborough can enjoy free car parking on Sundays in the lead up to Christmas.
Rushmoor Borough Council has joined with The Wellington shopping centre in Aldershot and The Meads and the Princes Mead shopping centres in Farnborough to offer free parking in all car parks and on street parking spaces in Aldershot, North Camp and Farnborough on December 8, 15 and 22.
Council leader Peter Moyle said: “I’m pleased that we have been able to give this extra festive incentive for shoppers and to support our town centres.
“There is a lot happening in our town centres over the festive season, so I hope shoppers take this opportunity to come and see what Aldershot and Farnborough has to offer.”
Craft and gift stalls, live music and festive performances will be held in both towns every weekend right up until Christmas, and children can visit Father Christmas in his grotto at The Wellington shopping centre in Aldershot and the Princes Mead shopping centre in Farnborough.
Shoppers in Farnborough can also write a memorial message to a loved one, which will be displayed on the Phyllis Tuckwell Hospice tree of memories, in the Princes Mead shopping centre.
This year, Aldershot has its very own pop-up shop i n the town centre, open every day from 10am to 4pm, which is home to small businesses and local entrepreneurs selling arts, crafts and unique Christmas gifts.
Councillors in both Rushmoor and Hart are also urging residents to visit local retailers tomorrow (December 7) as part of a national campaign to support small businesses.
Small Business Saturday, which started in the US, is being held in the UK for the first time.
Shoppers are encouraged to visit local coffee shops, purchase goods from small online retailers and celebrate and champion some of the small, independent businesses in their area.
Councillor Liz Corps, representing St Mark’s Ward for the borough council, said: “North Camp has many small businesses which need a boost at the moment.
“I think it is a lovely set-up because you can’t find these kind of businesses anywhere else in Farnborough, you can buy anything there."
Hart District Council is providing free parking all day for shoppers in council-owned car parks.
Organisers of the campaign hope that by taking part in Small Business Saturday, shoppers will continue to support their local retailers beyond the day, helping to enhance the economic climate and strengthen towns and village centres, to create a vibrant and lively future.