Alan ‘Howling Laud’ Hope, the leader of The Official Monster Raving Loony Party, is toasting success after having a sixth beer named after him and his party.
The Fleet resident – who was born in Mytchett and went to school in Farnborough – has already specifically selected five ales being brewed across the south as part of the party’s Winning Co‘ALE’ition brand.
Now he is celebrating the launch of a sixth – which he is proud to say has been dubbed the HowlinGale.
He and fellow Fleet resident Derrill Carr approached the award-winning Wild Weather micro brewery in Silchester to produce the new brew
“We wanted a lower strength locally-produced dark ale which could be easily delivered to pubs in Hampshire, Surrey and Berkshire,” said Mr Carr.
“The brewery readily agreed that we could re-brand their very successful Black Night as the latest Co‘ALE’ition ale on behalf of The Official Monster Raving Loony Party.
“There were also several great weather-related links we identified which seemed very appropriate to us, inclu-ding the fact the brewery was called Wild Weather, the owner and head brewer was called Mike Tempest and Alan is known as Howling Laud in political circles.”
Mr Carr said they quickly settled on the name HowlinGale.
Mr Carr said the pump clip design for the new ale mirrors the standard Wild Weather design but also includes the usual Co‘ALE’ition picture of Prime Minister David Cameron and Mr Hope, taken at the 2010 General Election count in Witney.
“The Wild Weather brewery is also our first evergreen brewery so the Monster Raving Loony Party now has a new green policy – Drink HowlinGale, It Makes Environmental Sense.”
More than 100 casks of Co‘ALE’ition ale have been sold. This represents more than 7,000 pints at more than 50 pubs in seven counties and also now in central London.
The new beer will be launched this month at the Wild Weather brewery.
The other five Co‘ALE’ition ales are available on draught right through to the 2015 General Election and beyond if demand continues.
Mr Hope, who became party leader in 1999 following the death of Screaming Lord Sutch, said he was ‘privileged’ to have inspired a range of beers celebrating his political career.