Appearing on a national television programme about the super rich has proved to be the icing on the cake for a local business.
Odiham Cake Company has seen enquiries and bookings for its bespoke business treble since owner and cake designer Gareth Jones appeared on BBC2’s The Millionaire’s Gift Guide earlier this month with his £10,000 cake for a children’s party.
In the one-hour programme, the company was called in by high-end event planners to provide magnificent cakes for an extravagant party at Aynhoe Park, an opulent private stately home in Oxfordshire.
Gareth’s colossal replica cake of Aynhoe Park took 200 hours to make and 10 kilos of sugar, 10 kilos of flour, 10 kilos of butter, eight kilos of Belgium chocolate, 200 eggs and 40 kilos of fondant icing.
He also made a cake of Aslan, the lion from The Lion, The Witch and The Wardrobe, using vanilla sponge for the body and rice crispies, marshmallows and Belgian chocolate for the head and legs.
It took seven days to make using more than five kilos of sugar, flour and butter, 96 eggs and 12 kilos of icing.
Since his television debut, Gareth has been overwhelmed at the response, with enquiries for the bespoke cake business and visits to the website, trebling.
“The response from the BBC2 documentary has been incredible,” he said.
“We hoped the programme would have a positive effect but we weren’t expecting to close our books for January less than a week into the new year, especially when the time after Christmas can be quiet.”
Gareth trained as a pastry chef during the early 1990s and has more than 20 years of experience working in prestigious venues.
In 2012, he fulfilled the dream of becoming his own boss when he started Odiham Cake Company in the family kitchen with a little help from his wife and children.
The business soon grew and in 2014 he moved it into new premises in Dunley’s Hill.
He also made a cake of Aslan, the lion from The Lion, The Witch and The Wardrobe, The documentary on BBC2 also featured Bubblegum Balloons of Fleet.
The team, led by Sally Hodge, her sister Laura Slater and best friend Megan Robertson, created snow-topped feather-filled bubble balloons, giant floating balloons with twinkling lights in the tails and a ceiling canopy of white and gold balloons using more than 1,000 balloons.