Qinetiq has launched a major advertising campaign to tell the business world that it has 7,000 scientists available to solve just about any problem.

The message that the top talent can be bought is emblazoned on billboards around Farnborough as well as strategic spots in London.

Instead of using models, the boffins themselves are featured in the adverts.

The object is to get the business world to take notice of the fact that Qinetiq is Europe's largest science and technology business and its formidable talent can now be purchased by companies which need solutions and new products.Dr Mike Harrison features on one of the billboards, at Ively Road, Farnborough.