Hundreds of deer vehicle collisions are reported on roads in north-east Hampshire every year, according to new figures released by the Deer Aware campaign ahead of a national report.
Routes around Aldershot, Farnborough and Farnham, including the main A31 trunk road, have been named among those having the most reported collisions, but campaigners believe the figures could be the tip of the iceberg.
Across the country, there are as many as 75,000 deer vehicle collisions, resulting in 400 to 700 human injuries and several fatalities.
The Deer Aware campaign estimates that 14,000 vehicles will incur significant damage after hitting a deer on the road, and that the cost of human injury could be as much as £50m a year, not including economic losses caused by traffic delays.
The Deer Aware campaign has advised motorists to follow a few simple steps to avoid collisions with deer crossing.
They state that drivers should note signs warning of deer crossing, and drive with particular caution in these areas where frequent crossings are likely.
October until December is a peak time for deer vehicle collisions, though there is another spike in May. Incidents are most likely to occur around sunrise and between sunset and midnight.
As the animals travel in packs, motorists should be on the lookout for another whenever they have seen one.
Do not over swerve to avoid the animal, and if hitting the deer is inevitable Deer Aware said it was best to do so while in full control of the vehicle.
Use full-beam headlights to help provide greater reaction time, but dim them as soon as an animal is spotted to prevent them being startled and freezing in the middle of the road.
Report any collisions to the police immediately as they will then refer the incident to the local person best placed to remove the animal from the roadside.