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People across north-east Hampshire have been taking on the icy challenge that has swept across social media.
They braved the Ice Bucket Challenge to raise money and awareness for the Amyotrophic Lateral Sclerosis (ALS) Association and its British equivalent, the Motor Neurone Disease Association.
The phenomenon involves throwing a bucket of freezing cold water and ice over your head - or having it chucked over you - and then donating money and nominating your friends to do the same.
Aldershot Town FC chairman Shahid Azeem took his drenching on the pitch at half time during the Shots’ recent match with Grimsby Town – with the Phyllis Tuckwell Hospice the beneficiary.
Alongside him, and also subjecting himself to a dousing, was 1980s Shots midfielder Paul Shrubb, who now has motor neurone disease.
Mr Shrubb was given two years to live by doctors in 2006, but he remains an inspiration to not only his many friends and admirers at the Shots, but also to motor neurone patients he mentors at the hospice.
Groundsman Andy Nunn and club captain Chris Barker administered the soakings, raising £1,100.
Mr Azeem said: “This challenge was not only to raise much-needed funds for the hospice but also to highlight the tremendous work that Phyllis Tuckwell has carried out for 35 years.
"It was also fitting as a professional footballer and local legend, Paul Shrubb, has benefited from the support of the hospice. This was the club’s small way of saying thank you.”
Farnborough’s Pear Tree Day Nursery manager Pascale Stevenson and cook Fiona Hodge helped raise £75 by partaking in a particularly icy soaking.
And staff at Crowthorne estate agents Romans enjoyed getting their own back on their bosses by giving them a good old soaking while suited and booted.
Eight directors sportingly took it all in their stride – together raising more than £700 for Berkshire’s first children’s hospice, the Alexander Devine.
Group managing director Peter Coles said: “After the idea was put forward, it took just two days to reach over £500 thanks to generous staff donations. We knew we couldn’t back out then.”
Mr Coles was joined by Peter Loverdos, Michael Cook, Michael Palmer, Dan Lowery, Peter Kavanagh, Greg May and Vincent Courtney.
Members of the Farnham Knights American football team were not to be left out of the fun either.
They took their soakings to raise cash, with more than 20 players and others connected to the club posting their videos online.