Brad Pitt helps Hampshire film industry bring in £3mBy Amy Taylor
January 11, 2013
THE film industry brought in an extra £3 million to Hampshire’s economy after crews filmed at several locations in the county, including some Bafta-nominated productions.
Film Hampshire, a successful programme aimed at boosting tourism and attracting filming opportunities, is part of Hampshire County Council’s economic development office and works to research and find scenic locations for enquiring film crews.
The county has a range of opportunities for film, broadcasting and advertising companies, with more than 350
locations that include 40 country houses, 25 parks and forests, excellent transport links, an abundance of historical connections and plenty of local experts to help out from various sources.
Ray Ellis, member for economic development and rural affairs at Hampshire County Council, said: “I’m encouraged that we attracted £3m to Hampshire last year from the film industry.
“Among Hampshire’s great attractions are its outstanding historic buildings and stunning landscapes, which are in
“These figures for 2012 underline the important work that the council’s Film Hampshire is doing to strengthen
our economy, as not only do production crews bring an immediate boost to hotels and restaurants but films, adverts and TV programmes showcase our beautiful countryside, which in turn encourages more tourists to visit and stay.
“The tourism sector plays a vital role in the local economy by generating well over £2bn every year from visitors to Hampshire and it employs more than 60,000 people.”
He added: “An example of how the county council works with production companies is Tom Hooper’s latest film adaptation of Les Misérables, parts of which were filmed in Hampshire locations, including Winchester College and Portsmouth Naval Base.”
Other big-budget productions included the latest James Bond film, Skyfall, nominated for eight Baftas including Outstanding British Film; World War Z, which saw Brad Pitt filming in Aldershot’s Heron Wood; and Tom Cruise’s All You Need is Kill.
The additional £3m tops off a successful year of entertainment revenue for the county, with an extra £50m brought in by the Olympic Games last summer through business contracts and torch relay events.