Aldershot Town FC

Shots even out in Price of Football survey

By Jon Couch
October 18, 2012

ALDERSHOT TOWN'S cheapest season ticket on the market is the fourth most expensive in League Two, new figures show.

Only three clubs, Southend United, Rotherham United and Plymouth Argyle can't better the lowest-priced season ticket at the EBB Stadium this season, which stands at £320.

Two clubs, however, Bradford City and Northampton Town, offer season tickets at a knockdown £199 - 62 per cent cheaper, according to BBC Sport's Price of Football survey.

The most expensive ticket at the EBB, however, priced at £380, in mid-range in League Two with prices varying from £275 (Fleetwood Town) to £480 (Exeter City).

Elsewhere, the Shots fare pretty favourably in the report with the majority of prices for a football day out on par with their league rivals.

The cheapest matchday ticket, at £17, is also mid-range (11th out of 24), while the most expensive matchday ticket of £19 is actually the equal fourth cheapest in League Two, behind Burton Albion (£16), Accrington Stanley (£17) and Fleetwood Town (£17).

Indeed, for a day out as a whole, the EBB Stadium again lies 11th out of the 24 clubs with a ticket, a programme, a cup of tea and a pie costing £24. Plymouth is the cheapest day out in League Two at £19.60 and Gillingham the most expensive at £28.90.

Price of tea at the EBB, (£1.50) and a pie (£2.50) were also deemed average for the division, while all 24 clubs price their matchday programme at £3.

Shots chief executive Richard Low commented: "We have a process here where we engage with the fans on setting ticket prices and I think it's worked pretty well this season.

"The main objective this season was to increase the gate on last year by attracting a younger database and a number of discount schemes such as the Early Bird initiative and free tickets for Under 12's helped season ticket sales go up from 785 last season to over 1,000.

"As a result though, and coupled with the fact we had to put student and adult concessionary prices up slightly due to demand, the least expensive ticket wasn't quite as cheap previous years.

"As for a cheap day out, unfortunately due to the fact we don't get the biggest gates we can't afford to be the cheapest, but middle of the road I think is where we are at.

"Figures show that our prices are fair and the club's decision to take over its own matchday catering has turned out better than expected with average figures regularly showing well above the anticipated £1-a-head level."

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