ALDERSHOT Town chairman Karl Prentice finally unveiled the striking new strip which is set to get the tills ringing in the club shop this summer.
Mr Prentice went in front of the camera to present a silky-looking bright red shirt, finished off with a blue stripe covering the club badge on the left hand side.
The shirt went on sale after the St Albans game at 5.15pm in the families room, where sales were said to be booming.
At the same time, Mr Prentice also introduced the club's new main sponsors following negotiations for a lucrative new three-year deal.
Hi-Speed Services Ltd, a local-based 24-hour sameday courier service, has replaced Charters Peugeot as the proud company name emblazed on the red and blue — a name apt for the drive and ambition the Shots are showing under the new management of Terry Brown.
Mr Prentice, who paraded the new shirt and logo with Hi-Speed managing director Ian Dawkins at half time on Saturday, said: "We are very proud to be associated with Hi-Speed Services and welcome them to Aldershot Town Football Club.
"It is great to have a local company involved and we look forward to a healthy relationship while aiming to create a winning team both on and off the field."
Hi-Speed company secreatary Carl Arkley added: "Clinching this deal was the proudest moment of this small company's history. It's fantastic to be associated with a club and community like Aldershot, we are overjoyed.
"All of the directors have been brilliant and we look forward to actively being involved in the club."
The new shirt was also paraded on Saturday by the most successful side the club has had since its re-form ten years ago.
The Shots youth team met the fans for the first time, while celebrating an unrivalled season of dominance in both league and cup competition.
See Friday's News for full youth team feature.