It’s 10.22am on a Sunday morning in early October - and you’re currently locked in battle with around two million of the world’s most avid festival enthusiasts.
You’ve got up early and everything for this. You’ve been hammering refresh on three separate laptops and your phone too. So are five of your mates.
A couple of times, you get a tantalising glimpse of the ticketing screen. You fill in your details and then, of course, the website crashes. You howl with frustration.
And the dreaded message appears - "sorry, all deposits are sold out". You and about 1.8 million others aren’t going to Glastonbury this year.
A year ago, I would have despaired. But over the past decade, there have been stirrings from a field in deepest, darkest Hampshire - not a million miles from the rolling pastures of Pilton a few counties away.
BoomTown Fair in 2015 was a revelation for me - I've done Glastonbury, I've done Reading, I've done Download, but BoomTown was a festival experience unlike any other.
In essence, BoomTown is your typical British summer music festival. You pitch up on Thursday and proceed to spend four days in various fields listening to music and drinking cider. It's pretty great.
It's held at the Matterley Estate just off the A31 near Winchester - around 30 miles down the road from Aldershot, Farnborough, Farnham and Guildford.
But while Glastonbury is indeed huge, diverse, deeply charming and almost overwhelming, BoomTown hits so many of the same cues - and in many ways, a whole lot more, all compressed into a much smaller, more accessible site.
First and foremost, the site is loosely divided up into nine "city districts". These are clearly defined by their appearance, vibe and music, unified by aspects of the various sub-cultures BoomTown taps into.
In minutes, you can walk from Wild West where gun slinging actors duel in the streets while you take cover in a sleazy saloon to Mayfair, where, if you knock the right number of times on the right door, you'll find yourself transported back to a prohibition-era speakeasy.
Glitchy beats leak out from the various markets and buildings in Chinatown, while ska and punk bands host guerrilla gigs before a handful of lucky people who find themselves in the right place and right time.
An absolutely essential part of the BoomTown experience, I found, was to lose yourself as quickly and and completely as possible in the thematic elements that underpin the festival.
Yes, there is a full and deeply varied line-up of live music that ensures all tastes are catered for. And you could certainly spend four days ducking and diving between BoomTown's main concert spaces as you would at any other festival.
But I felt I enjoyed a far more rounded experience balancing my time between catching the main acts (Flogging Molly and Gogol Bordello being the main attractions in 2015) and blindly stumbling across a man re-arranging blocks on what looked like a giant GameBoy to manipulate the beat and rhythm - and then inviting people up to have a go for themselves.
BoomTown isn't just a festival where you clap, cheer and observe proceedings, you are deemed a citizen of the festival site, and it's as much up to you to help create the incredible all-pervasive atmosphere.
There is also a rich line-up of activities and music specifically for children and families spread across the Whistlers Green garden paradise and Kidztown.
It's nigh on impossible to distill the madness that is BoomTown Fair into a coherent round-up with some 24 main stages to explore, and that's ignoring all the ones you simply don't know about (yet).
So over the next month, Get Hampshire will be giving you a flavour of what to expect from the county's most exciting new festival, now into its eighth year ahead of the bash itself over August 11-14 .
For more information, visit www.boomtownfair.co.uk where Tier 3 weekend tickets are still available.